And Yet More Logos...

The end of this college week and, to be honest, I'm feeling totally knakered. I've found it quite draining this week for some reason, and I'm feeling the need for a rest from the 'Emit' logo designs. However, I feel as though I need to get the logo done before I can move onto getting the corporate style guide/corporate stationery underway. Hopefully I'll be able to complete it later in the week prior to moving on with the assignment. I'm feeling the pressure for this assignment, it's a lot of work to do. On a brighter note, I've looked into a couple of corporate style guides this week, both in the lecture and in my own time, and I'm really looking forward to getting to grips with it.

Having spent the majority of the week working with my logo ideas, at the moment, I'm thinking the final 'Emit' logo will be based on this idea:

The original concept was using an on/off button to represent an 'E' and reflect the electronic nature of the music. After a bit of feedback, I'm going to experiment with rotating it and using it as an 'i' instead in the word 'Emit', with the circle representing the idea of something 'emitting'. However, I'm still open to feedback for my other ideas, which can be found in pdf format here. I'd really appreciate the feedback, as we didn't manage to get very far during our seminar group this week, for various reasons.

On Monday we were lucky enough to have another visit from somebody working in the industry; another former student Mark Feather. Again it was a good insight into how the industry functions, and it proved to be very different from last week; an example of the depth and variation found in the industry. Mark's work at Empire Direct seemed very varied, ranging from image manipulation tasks to more complex tasks involving the companies e-commerce system (although I get the impression he doesn't want to delve any further into this!).

So, this week I'm hoping to settle on a logo, and begin to define a number of aspects of the corporate identity. I think sorting the style guide first, at least roughly, will be more benificial than doing the stationery and working backwards.