Tuesday 10 February 2009

Portfolio - Target Audience

My Portfolio site has – as I perceive it – 2 main audiences:

1: Industry Professionals.
These will be my primary audience - the kind of people that I'll want to look at my site and say 'Hmm, I'd like to hire that guy'.

Profile:
Age: 30+
Gender: Unknown
Occupation: Senior Designer / Management
Online Experience: Vast - strong knowledge of web technologies and their use
Online Frequency: 8+ hours/day
Online Location: Work and home
Connectivity: High speed connection
Types of sites visited: Design sites/blogs, other portfolios, wide range of sites in industry research.

(Fictional) Specific Profile:
Paul is a Senior Designer at a design company based in Leeds. After putting an advert out for a Junior Designer role, he's received a wide range of CVs. Having looked through and whittled the candidates down, he's decided to take a look at the candidates online portfolios. Paul's looking for something that immediately strikes a chord with him - he doesn't have time to look through the sites thoroughly. He's also looking for something done professionally, without any errors in the content or the backend code - his experience tells him this is an important thing to look for.

2. Other Students
A lot of future students/other current students will be visiting my sites - just like I have visited the sites of those who have gone before.

Profile:
Age: Various
Gender: Mostly Male
Occupation: Student
Online Experience: Large - studying web design
Online Frequency: 8+ hours/day
Online Location: College and home
Connectivity: High speed connection
Types of sites visited: Design sites/blogs, other portfolios, wide range of sites in industry research

Specific Profile:
Jonny is a 20 year old, looking into studying web design. After visiting the new FdA web site, he's having a look through the work of previous students. He wants to see the kind of work he might be asked to do, as well as see the quality of the work completed on the course. This, he feels, is the most important apsect to a design course and he is looking to be impressed.

No comments: